We’re a hospitality operations agency dedicated to helping today’s chefs, leaders, and property developers succeed in dynamic markets, with modern solutions.

Hospitality isn’t dead. It’s overwhelmed.

The pandemic fundamentally changed how we interact with one another. It created a shortage of key talent, drove up product costs, and left many operators struggling to keep pace with the new landscape. But hospitality is not dead, it’s simply overwhelmed. We’re here to help the leaders behind these businesses rebound or launch new concepts entirely in a post-covid world. We do this by streamlining efficiencies, creating stronger teams, and restoring the genuine human connections that guests and team members crave now more than ever.

When you are ready to take the next step, our services are built to support you at any stage, from rebuilding and optimizing to launching something new.

OUR SERVICES
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CONCEPT DESIGN, OPTIMIZATION,
TEAM TRAININGS,
AND MORE.

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Meet Chris

Founder

Chris Lauber is a multi-award-winning hospitality professional and the Founder of Wits’ End. Known for an extensive career spanning from casual to fine dining for celebrated chefs, he has led teams in some of the industry’s most dynamic and challenging environments. His reputation is built on balancing creative vision with operational excellence—streamlining systems, elevating standards, and transforming underperforming venues. Chris’s approach is rooted in mentorship, collaboration, and a relentless pursuit to make hospitality both profitable and profoundly human, as it once was.

ABOUT US →
RECENT ARTICLES
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Pre-Shift

How to manage costs and automate systems to get time back.

Learn how you can regain valuable time, strengthen cost controls, and improve performance by building stronger foundational systems and adopting smart, real-time technologies like Ingest AI and Craftable that simplify operations instead of complicating them


A woman with long brown hair wearing glasses and a mustard yellow beanie preparing a latte art drink at a coffee shop counter, smiling while pouring steamed milk into the cup.

The top things to cover in your next pre-shift.


A new way to increase your cashflow, and guest count.

JOIN OUR LIST FOR TIPS, TRICKS, and more.